Lavitta is a new ladies fashion brand where fashion fits and flatters and style and quality go hand in hand. Where all day everyday value means you don't have to wait for the sales to discover amazing deals.

Prices range from £8 - £90 and includes outerwear, dresses, swimwear, and accessories in sizes 12 -24.

Customers are mainly females between 46 and 68 years of age.

They inspire the customers to breakout from their fashion rut and try colours, styles, fabrics and outfits that empower them to feel more confident in their everyday life. Their catalogue should reflect this with positive statements, encourage and inspiration imagery, hints, tips and advice.

All of their fashion is designed around a size 16 model – not a size 12 that is scaled up.

All outerwear is exclusive  and made to order with size specifications and cuts from fabrics specially selected by the buying team. Dresses are lined for better fit and feel,  shape of the trouser cut is more flattering, longer length tops and sleeve length, fashion that is stylish and comfortable due to the way they cut and choose fabrics.